Welcome to our law firm SEO series on Schema Markups with Jason Bland. If you're interested in giving your law firm's organic results a boost, or getting featured above the traditional search results, then you're at the right place! We're about to dive deep into the world of Article Schemas for lawyers.
With more than 18 years of experience under my belt, I’ve been working alongside the incredible team at Custom Legal Marketing to help law firms grow and stand out in competitive markets. This episode is focused on the Article Schema and its variants - Article, NewsArticle, and BlogPosting.
Article Schema will apply to most of your law firm’s written content. It helps Google understand your content better, and therefore, present it more effectively to the public. It's like your page content's default schema, much like how every practice area page on a law firm's website is essentially an article.
Basically, the Article schema is a general structure for organizing textual information, NewsArticle schema is for news-related content, and BlogPosting schema is for blog posts. Each of these have specialized properties to improve the discoverability and representation of your content online. For details visit: https://www.customlegalmarketing.com/law-firm-seo-that-works/
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